On March 22, almost 40 undergraduates and alumni gathered at Harvard for Get Savvy: Power Up Your Personal Brand, a speaker-led workshop and networking reception. The event was co-hosted by HUWIB and HUWIB Alumni, in collaboration with HBS’ WSA.
Speaker Sandy Lish, Principal and Founder of The Castle Group, helped attendees understand simple ways to make the most of their strengths to create business opportunities, sharing:
- Practical techniques for evaluating and enhancing your personal brand
- Ways to use third-party creditability to promote your brand
- Steps to conduct successful networking at events and build a strong personal network
Attendees put their newly-acquired personal branding and networking knowledge to the test during an informal reception to round out the evening. Thanks to all who attended, and a special thank you to Sandy Lish!