Michael Bourne, Senior VP, Account Director, Mullen

Michael has been bringing innovative and complex technologies down to the human level since enbarking on a career in PR. A diverse mélange of acronyms, the tech he has promoted ranges widely – from the world's first quantum cryptography network, 8-megapixel sub-$1000 digital SLR camera, and hydrogen-powered Hummer, to anti-sniper sensors, podcast transcribers, and digital music players.  While promoting all of these innovations and more, his modus operandi has been to make all of the benefits easily understandable to garner maximum exposure for clients that have included Olympus, General Motors Advanced Technologies, BBN Technologies, Stanley Tools, and The Monitor Group among others. Prior to agency life, Michael worked at Tokyo Journal magazine in Japan reporting on technology and serving as managing editor, and has authored pieces for The Boston Globe and other area publications. His work with Olympus promoting the E-P1 camera via Will It Blend videos and social media was awarded "Best Social Influence Application" by MITX in November, 2009. He has recently promoted the consumer PEN camera, the E-PL1, using Augmented Reality and a PEN Your Story Challenge on YouTube.