Danielle Snyder, Co-Founder, DANNIJO

Danielle and Jodie Snyder are the co-founders of DANNIJO, a New York based luxury fashion jewelry label. DANNIJO jewelry is handmade in New York and offers an eclectic range of designs. Danielle’s bohemian, rocker vibe combined with Jodie’s timeless sophistication makes for a versatile and ever-changing statement collection that consistently maintains a strong sense of DNA.   Growing up in Jacksonville, Florida, Danielle and Jodie's creative instincts led them to jewelry design at an early age. The sisters taught themselves wirework on their father’s medical tools, and began selling the collection to local boutiques. By high school, friends and family began taking notice of their jewelry, and seemingly overnight, their hobby turned into a full-fledged business with the opening of their first boutique in Jacksonville, Florida.   After college, the sisters moved to New York, and continued collaborating on jewelry design. In 2007, Danielle co-founded L.W.A.L.A. (Live With A Lifelong Ambition), a youth based initiative that fundraises for grass-roots initiatives in Africa by encouraging peers to use their passions and talents to impact change. Jewelry design being their passion, Jodie and Danielle designed a capsule collection to support the initiative. With the success of the philanthropic collection, Danielle and Jodie went on to pursue the creation of a luxury accessories label, DANNIJO.   DANNIJO jewelry is sold at select, high-end stores and boutiques around the world including Bergdorf Goodman, Neiman Marcus, and Lane Crawford. DANNIJO has been featured on The Today Show and in the NYTimes, Glamour, InStyle and Harper's Bazaar. Additionally, the line has an extensive celebrity following including Natalie Portman, Blake Lively, Beyonce Knowles, and Cameron Diaz. Danielle and Jodie are members of the AOL Small Business Board and were both named to Inc. Magazine's 30 under 30: America's Coolest Entrepreneurs.